The startup signed up Dow Jones Media Group as a partner for the trial-based ad content back in April.
These first tests involve around 250 “pre-packaged ads” being shown to trial volunteers via a dedicated version of the Brave browser that’s both loaded with the ads and capable of tracking users’ browsing behavior. In a blog post announcing the opt-in trial yesterday, Brave says it’s started “voluntary testing” of the ad model before it scales up to additional user trials. Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them - the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising.īrave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model. The startup was founded in 2015 by former Mozilla CEO Brendan Eich, and had a hugely successful initial coin offering last year.
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